The LinkedIn social network has introduced several new features for advertisers. These include retargeting capabilities tied to video ads and lead collection forms, as well as new integrations to protect brands in the LinkedIn Audience Network.
Retargeting
Advertisers can now create and target ads to those users who have watched 25%, 50%, 75% or 100% of their video.
They can also target ads to users who have opened or filled out a lead collection form.
New retargeting features are also launched on the LinkedIn Audience Network.
Brand Protection
To ensure high-quality ad impressions on the LAN, LinkedIn has integrated with Integral Ad Science. The company noted that this has created an additional level of protection for brands.
LinkedIn also integrated with Pixalate to filter invalid traffic.
