Low popularity of iPhone 12 mini forced Apple to cut production by 70%

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Last updated on December 8th, 2022 at 02:52 pm

Low popularity of iPhone 12 mini forced Apple to cut production by 70%

Last fall, Apple unveiled the 5.4-inch iPhone 12 mini, hoping to favor compact smartphone connoisseurs and give them a 5G device. A reasonable pricing policy did not back up the initiative, and now sources say that the model’s production volumes may decrease by 70% in the current half of the year.

iPhone 12 mini
iPhone 12 mini

Such information is disseminated by the Japanese resource Nikkei Asian Review concerning its own sources. According to them, some component suppliers even received an offer from Apple to temporarily suspend the release of components for the iPhone 12 mini or reorient some of the orders for supplying larger family models. The latter’s demand remains at an acceptable level, but in this case, Apple will adjust the production program for the first half of the year downward. Collectively, Apple expects to receive 20% fewer smartphones from contractors in the first half of the year than expected in December. In absolute terms, this number corresponds to approximately 75 million copies.

Tellingly, the production program for the entire 2021 has not yet undergone correction – the company still expects to sell about 230 million smartphones, which is 11.6% more than last year. According to some sources, only 10-15% of demand fell on the iPhone 12 mini in the fourth quarter. Some experts even say that the model’s release may end in the second quarter of this year if Apple does not dare to reduce the current price ($ 699).

For this money, analysts explain, many buyers prefer to purchase a larger 11 series smartphone if they do not need support for 5G networks. Working in them quickly depletes the charge of the standard battery, and it has a limited capacity in the iPhone 12 mini due to its compact size. This is also one of the reasons for the low popularity of the younger model of the family. Along the way, it is noted that the announcement of two new MacBook models based on a proprietary processor Apple has postponed from May or June to the second half of the year.

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