Mercedes may drop Mercedes-EQ brand next year

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Mercedes has set a goal of eliminating internal combustion engines from its lineup in at least some markets by 2030

The German publication Handelsblatt, citing its own informants, reported that Mercedes-Benz may abandon the Mercedes-EQ line.

The Mercedes-EQ sub-brand was launched in 2016 and was the starting point for the company’s electric vehicle launch, but Mercedes plans to phase out the brand from the end of 2024.

The change is reportedly in line with CEO Ola Kellenius’ focus on electric vehicles. Under him, Mercedes has set a goal of eliminating combustion engines from its lineup in at least some markets by 2030. This would make the EV-focused sub-brand EQ redundant.

 Mercedes-EQ
Mercedes-EQ

A major milestone in the release of Mercedes’ EQ and EV models for the US came in the spring of 2019 when Mercedes abruptly decided to cancel the US launch of the EQC crossover. Mercedes decided that the car, which was very comfortable, could not meet the range requirements.

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