Prices will drop by Christmas
A fresh forecast published by Display Supply Chain Consultants’ (DSCC) market analysis department shows that OLED and QD-OLED panel prices will show a downward trend in the next two years.
DSCC said prices for high-end TV models could fall in a few months thanks to improved production capacity and higher production volumes in 2023, with prices expected to fall sharply over the Christmas period.
OLED and QD-OLED TVs will drop sharply in price this year
The main OLED technology used in LG displays today is WOLED, which adds a white sub-pixel to each OLED pixel while retaining the standard red, green, and blue sub-pixels. Although this method sacrifices some color fidelity, it is better at preventing image burn-in. LG dominates the OLED market with its WOLED displays used in TVs such as the LG C3 OLED.
Samsung previously announced an agreement with LG Display to purchase 20,000 77-inch and 83-inch WOLED panels from LG, with shipments expected to begin next year. This news means that by reducing the cost of WOLED in 2023, the purchase price of LG will also be reduced, and the final effect for consumers will be a reduction in the price of the TVs themselves.
FlatPanelsHD predicts that by 2026, the cost of a 100-inch panel will drop by more than $2,000.
