Samsung may ditch the Galaxy search engine in its smartphones in favor of Bing

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Samsung releases hundreds of millions of smartphones every year

The New York Times, citing its own informants, reports that Samsung Electronics is considering replacing the Google search engine installed in its smartphones with Microsoft Bing.

Microsoft Bing, which had a small share of the search engine market, has been rapidly expanding its user base since the beginning of the year by adding an artificial intelligence model based on GPT-4. Google’s search business, which seemed unshakable, is now under threat.

Google employees were shocked to learn last month that Samsung Electronics is considering replacing Google with Microsoft Bing as the default search engine for its devices.

Samsung may ditch the Galaxy search engine in its smartphones in favor of Bing

Samsung
Samsung

Samsung Electronics manufactures hundreds of millions of Android smartphones every year, and the fact that such a key partner is considering replacing the search engine is a very important potential change. According to The New York Times, about $3 billion of Google’s annual sales are tied to Samsung Electronics.

Google’s official position is that “Android smartphone manufacturers (including Samsung Electronics) are free to adopt technology from other companies to improve the user experience.”

The New York Times also reports that negotiations between Samsung Electronics and Google are still ongoing, and there is a possibility that Samsung Electronics will continue to use the Google search engine.

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