The deal means that from now on, all Internet shows hosted on Megaphone will have access to Spotify Streaming Ad Insertion technology. This is a pretty powerful tool for targeting your target audience. And Spotify, thanks to this acquisition, now fully owns an extensive system of exclusive shows, including from such renowned overseas studios as Slate, Disney, and Vox Media.

In addition, Megaphone had its own podcast software, hosting, and ad sales, team. All this also goes under the ownership of the Swedish streaming service.

Spotify previously acquired Gimlet Media for $ 200 million, The Ringer for $ 196 million, Anchor for $ 140 million, as well as the exclusive publishing rights for the acclaimed podcast “The Joe Rogan Experience.” So Spotify is very serious about this.