Stellar Blade Gears Up for Launch: Cheerleader Lee Duohui Embodies Eve in Promotional Campaign


The upcoming action-adventure title, Stellar Blade (formerly known as Project Eve), is generating significant buzz within the gaming community. Recently, the Hong Kong division of PlayStation took a unique approach to promoting the game, sparking excitement and capturing players’ attention.

This article delves into the details of this promotional campaign, exploring the collaboration with popular cheerleader Lee Duohui and its impact on the anticipation surrounding Stellar Blade’s release.

Stellar Blade Gears Up for Launch
Stellar Blade Gears Up for Launch

Beyond Traditional Marketing: A Collaboration Built for Fan Engagement

Marketing strategies within the video game industry continue to evolve. Gone are the days of solely relying on traditional advertising methods. Publishers like Sony Interactive Entertainment (SIE) are increasingly turning towards creative and engaging campaigns to connect with potential players.

The Hong Kong division of PlayStation’s collaboration with Lee Duohui exemplifies this shift in marketing strategy. Lee, a well-known cheerleader in Hong Kong, embodies Eve, the strong and stylish protagonist of Stellar Blade. This clever approach leverages Lee’s popularity and connects with gamers on a personal level, generating excitement for the upcoming title.

A Multifaceted Campaign: Photos and Videos Fueling the Hype

The collaboration between SIE and Lee Duohui extends beyond simple photographs. Here’s a breakdown of the campaign’s key elements:

Cosplay Photos: Striking photos depict Lee Duohui dressed as Eve, complete with the character’s iconic outfit and weapon. These visually captivating images showcase Eve’s design and provide a glimpse into the world of Stellar Blade.

Video Interview: On the PlayStation HK YouTube channel, a video featuring Lee Duohui offers more than just visuals. Lee discusses Shift Up, the development studio behind Stellar Blade, and personally invites viewers to a launch event in Hong Kong, hinting at her potential attendance in her Eve cosplay.

This combination of photos and video content provides a more immersive experience for potential players. By showcasing the character’s design and utilizing Lee Duohui’s personality, the campaign effectively captures the essence of Stellar Blade and fosters a sense of anticipation.

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Stellar Blade: An Action-Packed Adventure on the Horizon

Scheduled for release on April 26, 2024, exclusively for PlayStation 5, Stellar Blade promises a thrilling adventure. The fast-paced action gameplay, captivating narrative, and stunning visuals have already attracted the attention of many gamers.

With its focus on a strong female protagonist and a world filled with danger and mystery, Stellar Blade offers a unique experience that players eagerly await.

The Impact of the Lee Duohui Collaboration

The collaborative campaign with Lee Duohui has yielded several positive outcomes:

Increased Visibility: This unique approach has undoubtedly increased the visibility of Stellar Blade, particularly within the Hong Kong gaming market. Lee Duohui’s popularity has helped attract attention and spark conversations about the game.

Enhanced Fan Engagement: The campaign goes beyond simply informing players about the game’s existence. By incorporating Lee Duohui, it fosters a sense of connection and excitement within the community. Players might feel more invested and interested in learning more about Stellar Blade and its unique protagonist.

Positive Brand Image: This creative approach showcases SIE’s understanding of its audience and its willingness to create engaging campaigns that resonate with gamers. This fosters a positive brand image and strengthens the connection between SIE and the gaming community.


Q: Who is Eve?

A: Eve is the main protagonist of Stellar Blade, a strong and skilled fighter who players control throughout the game.

Q: When is Stellar Blade released?

A: Stellar Blade is scheduled for release on April 26, 2024, exclusively for PlayStation 5.

Q: What kind of gameplay can I expect from Stellar Blade?

A: Based on trailers and gameplay demonstrations, Stellar Blade promises fast-paced action combat with a focus on stylish attacks and strategic maneuvers.

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