Toyota Gears Up for a Compact SUV Comeback in India: Introducing the Taisor


Calling all SUV enthusiasts in India! Toyota is making a strategic return to the sub-4 meter SUV segment with the all-new Toyota Taisor. Scheduled to launch on April 3rd, 2024, the Taisor is a rebadged version of the popular Maruti Fronx, offering a familiar platform with a distinct Toyota identity. This collaboration marks the sixth shared product between Toyota and Maruti Suzuki in India, a testament to their successful partnership.

Under the Hood: Engine Options and Transmission Choices

Similar to the Fronx, the Toyota Taisor will boast a range of engine options to cater to diverse driving preferences:

1.2-Liter Naturally Aspirated Petrol Engine: This fuel-efficient option delivers a peak power output of 90 PS and 113 Nm of torque, making it ideal for city commutes. It comes paired with either a smooth-shifting 5-speed manual transmission or a convenient 5-speed AMT (Automated Manual Transmission) for effortless driving in stop-and-go traffic.

1.0-Liter Turbo-Petrol Engine: For those seeking a more spirited driving experience, the Taisor offers a 1.0-liter turbo-petrol engine churning out 100 PS of power and 148 Nm of torque. This engine provides a delightful balance between performance and fuel economy. Transmission options for the turbo-petrol engine include a 5-speed manual transmission for a more engaged driving experience and a modern 6-speed automatic transmission for ultimate comfort.

A Potential First for Toyota: Interestingly, the Taisor could mark the introduction of Toyota’s first mass-market turbo-petrol offering in India. This caters to the growing demand for powerful and fuel-efficient engines in the compact SUV segment.

CNG Powertrain: A Future Possibility?

The Maruti Fronx offers a CNG (Compressed Natural Gas) option with its 1.2-liter petrol engine. While Toyota hasn’t confirmed the inclusion of a CNG variant at launch, there’s a chance it might be introduced later to tap into the growing popularity of CNG vehicles in India.

Features and Safety: A Feature-Packed Experience with a Toyota Touch

The Toyota Taisor inherits the feature-rich interior of the Maruti Fronx, ensuring a comfortable and technologically advanced driving experience:

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9-Inch Touchscreen Infotainment System: The centerpiece of the dashboard is a large 9-inch touchscreen infotainment system that supports Android Auto and Apple CarPlay for seamless smartphone integration. This allows for effortless access to navigation, music, and hands-free calling.

Heads-Up Display (HUD): For enhanced safety and convenience, the Taisor might be equipped with a heads-up display that projects crucial information like vehicle speed and navigation onto the windshield, minimizing driver distraction.

Automatic Climate Control: Maintaining a comfortable cabin temperature is a breeze with the automatic climate control system, ensuring a pleasant journey regardless of the weather.

Cruise Control: Long highway drives become more relaxing with cruise control, allowing you to set a desired speed and maintain it effortlessly.

360-Degree Camera: Maneuvering in tight spaces is a breeze with the 360-degree camera system, providing a bird’s-eye view of your surroundings and minimizing the risk of parking mishaps.

Safety First: Toyota prioritizes passenger safety in all its vehicles, and the Taisor is expected to be no exception. It will likely boast up to six airbags, ABS (Anti-lock Braking System) with EBD (Electronic Brake-force Distribution), Electronic Stability Program (ESP) for enhanced vehicle control, Hill Hold Assist to prevent rolling back on inclines, ISOFIX child seat anchors for secure child passenger transportation, and a 360-degree camera system for improved situational awareness.

Distinctive Interiors: While the feature set might be similar to the Fronx, Toyota might differentiate the Taisor’s cabin through unique color schemes. Expect a potentially lighter interior theme compared to the black and burgundy combination seen in the Maruti model.

Expected Price and Competition: Finding its Place in the Compact SUV Arena

Given the pricing strategy of the Maruti Fronx, the Toyota Taisor is expected to fall within a price range of Rs. 8 lakh to Rs. 13 lakh (ex-showroom) in India. Individual variants might carry a slight premium compared to their Maruti counterparts due to the Toyota brand association.

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Competing for Attention: As Toyota re-enters the sub-4 meter SUV segment, the Taisor will face established competitors like the Kia Sonet, Hyundai Venue, Tata Nexon, and Mahindra XUV300. Each of these rivals offers a compelling combination of features, performance, and value.


Q: When will the Toyota Taisor launch in India?

A: The Toyota Taisor is scheduled to launch in India on April 3rd, 2024.

Q: What are the engine options for the Toyota Taisor?

A: The Taisor is expected to offer two engine options: a 1.2-liter naturally aspirated petrol engine and a 1.0-liter turbo-petrol engine. Both engines will likely come with transmission choices to suit different driving preferences.

Q: What features will the Toyota Taisor have?

A: The Taisor is expected to be feature-rich, boasting a 9-inch touchscreen infotainment system, heads-up display (optional), automatic climate control, cruise control, a 360-degree camera, and a comprehensive safety suite.

Q: How will the Toyota Taisor be different from the Maruti Fronx?

A: While sharing the same platform and core features, the Taisor is expected to have a distinct front-end design, potentially incorporating Toyota design elements. The cabin might also feature a different color scheme compared to the Fronx.

Q: Who are the competitors of the Toyota Taisor?

A: The Taisor will compete in the sub-4 meter SUV segment, facing established rivals like the Kia Sonet, Hyundai Venue, Tata Nexon, and Mahindra XUV300.

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