The Chinese tech giant shared the news on its official Weibo account, accompanying the publication of a large image of the lenses of its upcoming X60 flagship series with the Carl Zeiss logo on the rear camera unit of the smartphone.

Vivo’s partnership with Zeiss has the potential to make a huge difference to the smartphone maker. Partnerships with major optics manufacturers have already led other companies to success in the smartphone market. The collaboration between Huawei and Leica is a prime example. Similarly, Nokia has partnered with Carl Zeiss in the past, and its smartphone cameras have enjoyed well-deserved popularity.

This partnership also speaks of Vivo’s desire to make the cameras of its mobile devices even better – today this parameter is one of the most important when consumers choose a new smartphone. The Chinese company is clearly striving to reach new heights, especially in the domestic market.

This is because the leading brand in China, Huawei, is struggling with US sanctions. Thus, its competitors want to increase their share and are taking aggressive steps to strengthen their position. However, the benefits of partnering with Zeiss are not limited to China and can help expand the company’s presence in overseas markets.