Why the BMW iM3 will never see the light of day, said the head of BMW M

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The manufacturer’s lineup includes several electric vehicles

A few days ago, BMW filed a trademark application for iM3. The head of the BMW M division, Frank van Meel, quickly commented on the information.

In an interview with Top Gear, Van Meel said the company would never use the letters i and M side by side in the same car. “No, it will be “mission impossible”! In fact, we would never use the letter i with an M, even if it were an electric car.”

BMW iM3
BMW iM3

Why the BMW iM3 will never see the light of day, said the head of BMW M

But that doesn’t mean the company won’t release a high-performance electric car in the M line: “If we ever do something like that, it will always be called an ‘M’ without an ‘i.’ Because it’s just technology, and M is not technology. We are talking about promises, about motorsport, about emotions. It’s not the transmission.”

BMW already has four electric vehicles under the M brand – the iX M60, i4 M50, i5 M60 and i7 M70 – and in 2022 the company debuted a four-motor prototype that resembled the 3 Series. Thus, the BMW Neue Klasse electric platform will definitely lead to a high-performance electric car, it just won’t be called the iM3.

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