How massive the innovation will be is not yet clear
Today YouTube, for a large number of people, is not an entertainment platform but a way to make money. To activate monetization in your videos, you need to gain more than 4000 hours of viewing in the last 12 months and have over 1000 subscribers.
YouTube will now serve ads on small channel videos and will not pay their creators to do so
Those users whose channels have not yet reached the required indicators cannot make money on advertising. However, now advertising can still appear in such users’ videos, and channel owners will not receive any money for it.
YouTube’s updated terms of service allow ads to appear in videos from channels that don’t participate in the affiliate program. Channel owners will not receive any money for this advertisement. Previously, this was possible in sporadic cases. For example, if there was some music in the video, the owner filed a copyright infringement complaint.
The new rules will allow Google to make extra money from millions of young small channels, and these channel owners and their viewers are unlikely to enjoy it. However, as before, there will be no advertisements in videos that deal with sensitive topics, including religion, politics, gambling, and alcohol.
