Days Gone analyst: low launch sales are the fault of developers and publishers, not buyers

Days Gone creative director and writer John Garvin recently stated that people should buy games at the launch at full price if they want to see a sequel. His comment was linked to Jason Schreier’s high-profile material about Sony’s policies and the cancellation of Bend Studio’s second zombie action game. Well-known NPD analyst Mat Piscatella reacted to Garvin’s words.

He wrote in a personal microblog: “If the game did not sell well at launch, then this was most likely because marketing, the game itself, and the price did not stimulate consumers to buy. It’s a bit incorrect to blame the buyer that the project is not selling well at the time of release. “

“I have been involved in launching hundreds of games, ” continued Matt Piscatella, “ and many of them have failed in the marketplace. The subsequent analysis made it clear what we did wrong and what we could do better next time. If someone didn’t buy the game, it was our fault, not theirs. “