Mark Zuckerberg announced new ways to make money on Instagram

Facebook CEO Mark Zuckerberg announced that Instagram content creators would soon be able to earn more. This can be achieved with the help of new functions that will soon become available to platform users.

Already, Instagram users have the opportunity to earn money by publishing sponsored content. According to the available data, tools will soon appear on the platform, with the help of which it will be easier for brands to find suitable content authors that are most relevant to the subject of the promoted products. “ We need to be able to help brands find creators that fit the work they are trying to do, ” Instagram CEO Adam Mosseri said during an online chat with Zuckerberg, adding that the social network needs to play a more active role. Helping brands find new authors.

New features are emerging as Facebook adjusts to the recent change in the iOS ecosystem. Apple’s new privacy policy makes it harder to collect user data from iPhone and iPad owners to serve personalized ads. Because of this, Facebook has to create new tools that should become an effective means of earning money from advertising, including personalized advertising.

The Facebook CEO also announced that Instagram content creators would soon be able to sell products through their social media profiles. Last year, Facebook and Instagram stores were already introduced, through which companies can sell their products to platform users. It’s worth noting that some of the most popular Instagram content creators have already gained the ability to sell products through their own profiles. This may indicate that soon this function will be deployed to a larger number of users.