This is evidenced by data for the fourth quarter of last year, as noted by Tom’s Hardware, citing comments from Mercury Research. AMD’s share of the desktop segment fell to 19.3% in the fourth quarter. This did not prevent the company from increasing its share in the desktop segment by one percentage point by the end of 2020. Now the marketing policy of the company provides for the priority in the implementation of more expensive processor models, and objectively fewer of them are sold than cheaper ones. Hereinafter, the indicators of the share of AMD are given in physical terms, taking into account the number of shipped processors.

In the mobile segment, as the source explains, AMD’s losses are more pronounced – already 1.2%. In November, its share reached 20.2% of the mobile market, therefore, by the end of the fourth quarter, it dropped to 19%. In monetary terms, these losses turned out to be stronger, since mobile processors form about 60% of revenue in the client segment, and in terms of the growth rate of its share, AMD in it in previous years showed good dynamics.

It cannot be ruled out that in the fourth quarter AMD’s success was hampered by a shortage of processors. Intel, according to the January revelations of its representatives, managed to significantly increase the production of processors, especially in the lower price segment. The demand for Chromebooks from the educational sector remains strong, which has allowed Intel to strengthen its position. By the way, by the end of 2020, AMD’s share in the mobile segment grew by 2.8 percentage points, so the period cannot be called unsuccessful for the company.

In the server segment, as noted by Mercury Research, AMD’s share in the fourth quarter increased by 0.5 percentage points to 7.1% in sequential comparison, and in the year-on-year – by a decent 2.6 percentage points. The statistics of this source covers the entire server market, without dividing into purpose and the number of processor sockets in one system. For this reason, AMD’s share in Mercury Research’s presentation is less than that of IDC.

The market for x86-compatible processors as a whole grew by 20.1% in the fourth quarter. At the end of the three-month period, AMD reduced its presence in this market from 22.4% to 21.7%, but at the end of the year, it increased its share by 6.2 percentage points.