In their opinion, the release of GeForce RTX 30 video cards in the gaming segment will launch a powerful update cycle. According to NVIDIA’s own estimates, which were announced in August, no more than a third of the user base of GeForce video cards belongs to the Turing generation with support for ray tracing. Bank of America reckons that 75% of its GeForce gaming graphics cards are Pascal and older, which offers great potential for upgrades in light of Ampere’s release.

Unlike Turing, which, against the background of Pascal, provided performance gains mainly in games with support for ray tracing, graphics solutions of the Ampere family should increase performance in games without ray tracing, of which there are still enough on the market. According to representatives of Bank of America, the new upgrade cycle will increase NVIDIA’s gaming revenue next year by at least 15%, and in 2022 it will increase by another 8%. Experts are also pleased with the fact that prices for GeForce RTX 3080 and GeForce RTX 3070 remained at the level of their predecessors, with an almost twofold increase in specific performance. On the eve of the announcement, rumors circulated that new video cards could be $ 100 more expensive than the previous ones.