Apple will float: the company will open its first floating store in Singapore
Apple has confirmed plans to build its first official store on the water in Singapore, according to The Straits Times. The domed pavilion is due near the Marina Bay Sands resort. The opening date of the store is still kept secret.
“It will be a place where you can explore, communicate, and create something new,” – explains the ad page on the official Apple website.
The Apple store is reportedly replacing the shard-shaped crystal pavilion that once housed the Avalon nightclub. The company installed glass panels on the façade, which will reflect the skyline during the day and the night lights of Singapore after sunset.
“The shape of the structure indicates a completely new layout for the store,” adds the store’s website, indicating that the pavilion will be illuminated by a circular window at the top of the dome.
Like the original Crystal Pavilion, it will be connected by an underwater tunnel to the nearest shopping center. The spectacular dome will be Apple’s third store in Singapore. She built her first store at the Knightsbridge Mall in 2017 and then opened a second at Jewel Changi Airport in July 2019.
Opening a new retail store now that most companies are still reeling from the coronavirus pandemic is a bold move, even for Apple. For example, the same Microsoft announced that it will close all of its physical stores and repurpose four of them, located in London, New York, Sydney, and Redmond, into support and service centers.
