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Home Apple

Apple’s financial report showed that the company saved the clock, headphones and services

Financial performance remained approximately at the level of last year

Apple has just published a report on the results of the second quarter of the fiscal year 2020, which ended on March 28. Over the reporting period, the Cupertino giant earned $ 58.3 billion, which is almost identical to the result of a year ago – the growth was only 1%.

Apple
Apple

Apple’s financial report showed that the company saved the clock, headphones, and services

So low, by Apple’s standards, revenue is due, of course, to the coronavirus pandemic and its consequences. Suffice it to recall that at the end of last quarter, the company predicted revenue of $ 63-67 billion.

The company’s operating profit amounted to $ 12.85 billion, which is 4% less than a year earlier. Net income fell by less than 3%, to $ 11.25 billion.

As for sales, smartphones brought the company $ 28.96 billion, compared to $ 31.1 billion a year earlier. Tablet sales dipped from $ 4.87 billion to $ 4.37 billion, and Macs dipped from $ 5.5 to $ 5.35 billion.

But sales of wearable and home electronics, as well as accessories, despite the coronavirus, rose significantly: by 22%, to 6.28 billion dollars. Basically, this revenue is provided by only two devices: smartwatches and headphones. The expected revenue from services has also grown significantly: from 11.45 to 13.35 billion dollars.

It turns out that solely thanks to services, watches, and headphones, Apple was able to maintain financial performance at about the level of last year, which is very interesting.

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