Coronavirus revived demand for tablets in Europe
The International Data Corporation (IDC) has assessed the balance of power in the tablet market in the EMEA region (includes Europe, including Russia, the Middle East, and Africa) in the third quarter of this year.
Amid the pandemic and increased demand for computer technology, tablet shipments in the EMEA market jumped by almost a quarter – by 22.9%. If in the third quarter of 2019, about 11.0 million gadgets were sold, now it is 13.5 million.
In Western Europe, tablet shipments climbed 15.6% year over year. In Central and Eastern Europe, demand jumped 34.6% or more than a third.
According to the results of the last quarter, the largest player in the tablet market in the EMEA region was the South Korean giant Samsung with a 30.1% share. In second place is Apple with 22.4%, and Lenovo closes the top three with 14.0%. This is followed by Huawei and Amazon, which control 11.6% and 4.4% of the industry, respectively. The total share of all other suppliers was 17.5%.
It is noted that particularly high demand for tablets is observed in the educational segment: its volume in kind in the third quarter reached 1.7 million pieces. The consumer market sold 10.2 million gadgets.
