Facebook began testing mid-roll in-stream ads

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Facebook has confirmed that it has begun testing mid-roll format skippable in-stream ads.

Ads of this format will not be missed in the first 5 seconds of viewing. After 5 seconds, the Skip button will appear on the screen.

facebook-video-money-monetization
facebook-video-money-monetization

The commercials themselves can last 10-15 seconds.

What length should be the video for placement in it mid-roll ads on Facebook did not specify. On YouTube, the video must be at least 10 minutes long.

fb in video ads
fb in video ads

Testing is limited.

Recall that Facebook announced the extension of testing in-stream advertising in live broadcasts at the end of April.

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