It is generally accepted that Apple and Google are irreconcilable enemies. After all, each of them is fighting for influence on the market of operating systems, services, and even electronic devices.
Someone is better at this, others worse, but the fact of competition is obvious. However, in the modern world, the concepts of “competition” and “partnership” do not exclude each other, and therefore even the warring parties may well cooperate on certain issues.
Which, in fact, from time to time also happens on both conditions mutually beneficial for them, leaving the parties only positive impressions.
Google would be happy to continue working with Apple on joint projects, as happened when creating a cross-platform coronavirus patient tracking system.
This was stated by the CEO of Alphabet (owned by Google) Sundar Pichai. According to him, such large companies as Apple and Google, working together, can greatly help the world.
This is far from always obvious even to them, but sometimes they come to a common understanding of a certain issue and come together to make their joint product come out even better than they would if they worked separately.
Apple and Google Collaboration
The collaboration of Apple and Google can be very useful for the global community. I am determined to find common ground with Apple in the future and I am sure that Tim has the same opinion on this issue. Both companies began to work on technologies to support the healthcare system independently. However, very quickly we realized that in order for everything to work well, we needed to unite. “Our engineers got in touch with each other, and at some point Tim and I negotiated and decided to work together,” Pichai said.
In fact, the tracking system for patients with coronavirus is not the first and far from the only joint project between Apple and Google.
Few know, but companies have been cooperating for many years in a wide variety of fields. One of the most illustrative and mutually beneficial examples of their cooperation is the integration of the Google search engine in the Safari browser.
Few people attach importance to this, but Cupertino chose this search engine not by chance and not because Google offers a good product.
The reason was the money that the search giant paid Apple and continues to pay so far for the right to remain in its former status.
Joint Services Apple and Google
However, Apple and Google have enough collaboration opportunities. Companies could well take on the development of universal messaging, video calling, and data encryption services, not to mention more mundane solutions like media platforms like Apple TV +, iTunes, and cloud services.
Yes, neither on iOS nor on Android, with rare exceptions, there are no problems, but for some reason it seems to me that if both companies took up joint development, they would have turned out something more useful, functional, and universal in terms of distribution.
Another thing, is all this Apple needed? Personally, I doubt it.
A company from Cupertino is 100% satisfied with how its services are developing. Despite the fact that they are not available on Android, Apple is in no hurry to port them. In the end, this is a distinctive advantage of the company’s ecosystem of the company, and it would be foolish to just give it up.
Therefore, it is obvious that neither FaceTime, nor iMessage, nor Apple TV + on Android will appear, and will remain the bait for users of the OS from Google until they simply switch to iOS.
