And he won’t spread misinformation.
Google intends to introduce artificial intelligence into systems and tools for creating ads. This will allow, as expected, the creation of complex advertising campaigns based on materials created by marketers. The launch is planned for the coming months. These plans are outlined in an internal presentation to advertisers.
Google is already using AI in its advertising business to create simple prompts that encourage users to buy products. However, integrating the latest generative AI will allow for more creative ads.
Google uses AI to create ads
A new system that will be built into Performance Max, a Google program that is available from 2020. With its help, it determines how and where ads should work, how best to spend the advertising budget, and so on.
The new system will process texts, images and videos. At the same time, some of those who were at the presentation speak of Google’s fears that AI can spread misinformation, since such AI “has no idea what the truth is.” The company itself says it will impose restrictions on its new AI systems to avoid this.
The New York Times previously reported that Google is considering adding a range of new AI features to its search engine. Also, the company has already introduced the Bard chatbot, but it received mixed reviews from users who noticed lies and conspiracy theories in its answers.
