Leading manufacturer of electric motors for HDD targets electric vehicle traction motors
Recently, the Japanese company Nidec called itself “Tesla” among the manufacturers of engines for electric vehicles. More and more companies are looking for perfect electric motors for electric vehicles, according to the Nidec chief. Nidec understands electric motors like no one else and is preparing to start producing relatively inexpensive and high-quality electric motors.
The name of Nidec became widely known about ten years ago when another flood in Thailand flooded the factories of manufacturers of hard drives, as well as the factories of Nidec, which assembled electric motors for hard drives. Then it turned out that over 70% of electric motors for HDD are produced by this Japanese company, which does not negate the fact that it is very good at it. Therefore, one can really expect that it will also be able to produce electric motors for electric vehicles at a very high-quality level at an adequate price.
It is important to note that Nidec, contrary to current trends, is not afraid to invest in China. In particular, it recently opened a new development center in China. Moreover, the main consumers of Nidec traction motors for electric vehicles today are Chinese companies. According to the manufacturer, over 10 of its 15 customers around the world are Chinese.
Nidec is going to compete with rivals not only in innovation and engine quality but also in price. It promises to halve the cost of producing electric motors for electric vehicles and has already achieved a 30 percent cost reduction. Ultimately, Nidec is going to produce electric motors that will be significantly cheaper than competing offerings without sacrificing performance.
The SARS-CoV-2 coronavirus pandemic has reduced demand for electric motors for electric vehicles, which has affected Nidec as well as other manufacturers, but it promises to come out of the crisis with dignity. “Car production has stopped. But the trend towards electrification continues. More and more companies want to build electric vehicles, ”said CEO Shigenobu Nagamori.
“We’re like Tesla in the electric car business,” Nagamori said. Noting that Tesla recently surpassed Toyota Motor in capitalization to become the world’s most valuable automaker, he explained: “This is because investors are looking forward to a move to electric vehicles. We must prepare for a radical shift. ”
However, the pandemic even helped Nidec. Remote work has increased the demand for laptops and electric motors for mobile PC cooling. Electric motors for medical masks have also become in demand. These areas give Nidec a good overall view of revenue for the current fiscal year, although it is forecast to be a couple of percents less than last year.
