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Tesla’s own design center in China will help tailor electric vehicles to local tastes

Tesla’s own design center in China will help tailor electric vehicles to local tastes

Last year, Elon Musk expressed his readiness to create a specialized design studio in Shanghai that could develop an electric car that is in demand on the world market. According to informed sources, recruiting for this division of Tesla is already underway.

tesla
tesla

Interviews with candidates began in December, and the search has been underway since September last year, Reuters said, citing knowledgeable sources. The design centre in Shanghai, as conceived by the company’s management, should be headed by a person with twenty years of experience in both the Chinese and foreign markets. The profile division will further help the brand’s products better meet the tastes of the Chinese. Models developed here can be digitally transferred to Tesla’s headquarters in California.

Tesla sold nearly a third of all-electric vehicles in China last year, making it the second-largest market after the United States. Globally, it has long been the largest consumer of electric vehicles, with 1.5 million electric vehicles expected to be sold here this year, LMC Automotive expects. The final decision on the formation of its own design studio in China Tesla will take after the inauguration of US President Joseph Biden because the company’s local business prospects will largely depend on the foreign trade policy of the new administration. The $ 25,000 compact electric car with autopilot function, which Musk promised in September to bring to market in three years, could also be created with the help of the Chinese studio Tesla. Anyway,

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