The head of Honor announced the brand’s new strategy – high quality, advanced cameras and customer care

On the evening of March 31, Honor CEO Zhao Ming shared a post on Weibo describing the product positioning and future goals of Honor’s new strategy under the slogan “New Honor – New Path.”

Above all, the Magic Reference Series of smartphones will be released once a year to showcase the manufacturer’s latest technical advances and set the aesthetic standard for the rest of Honor’s products.

In addition to the most advanced hardware and environment, the new Honor flagships will offer aesthetics, advanced image capture capabilities and algorithms, industry-leading communication capabilities, and manufacturing to the highest standards and quality assurance.

The company strives to ensure that the operating system environment is created with maximum consideration of the human factor and will also try to use SoCs’ potential to the maximum. This should make Honor’s handsets a leader in performance, energy efficiency, convenience, and safety.

The Chinese giant will continue to develop the ecosystem within the three-tier 1 + 8 + N concept. The unit is a smartphone as a central communication center for services and devices. Eight – connected and synchronized via Magic-link 2.0 technology, the user’s main devices (laptops, tablets, smartwatches, headphones, TVs, smart speakers, etc.). Finally, “N” is the peripheral level of the ecosystem, which includes many third-party devices through the Honor Choice platform (smart home accessories, household appliances, the Internet of Things, and so on) – all this works with both smartphones and G8 devices.

The company will strive to create, above all, optimal connectivity and interaction options for 1 + 8 devices, apply AI to support the most coherent and hassle-free smartphone interaction with tablets, laptops, smart screens, wearable devices, audio peripherals, and more. Honor will make this a primary focus and point of continuous effort.

Thus, the manufacturer will try to develop its tablets, laptops, smart screens, and other devices around smartphones, where it wants to become a leader. Now that Honor has become fully independent, the company wants to take Huawei’s former parent. This year, Honor has only released two cell phones: the V40 5G and V40 Light Luxury Edition and the Tab 7 tablet. Let’s see what the next “real” flagship of the company can offer in reality.