This approach will launch on iOS this spring and has already received widespread criticism from the ad industry.
There will be fewer ads on Android. Google wants to limit data collection and tracking in Android apps
According to Bloomberg, Google is exploring an alternative to Apple’s new anti-tracking feature. Google is keen to limit data collection and tracking between apps as users become more aware of Apple’s competing moves to tout a new feature for its operating system.
The source says the measures will be “less stringent” than what Apple does by not requiring people to explicitly consent to be tracked before they can continue using the app. Android today allows you to “opt-out of ad personalization” in System Preferences (app Settings> Privacy> Ads), as well as reset IDs.
This approach will launch on iOS this spring and has already received widespread criticism from the ad industry. End users are expected to opt-out of “tracking” when requested, so they will no longer be shown personalized ads. Regular advertising in their place will be less profitable.
Google is still in the early stages of developing this innovation. What’s more, Bloomberg says the company “has yet to decide when and whether or not it will make the change.”
