They think this is just the beginning
Before the announcement, Apple’s Vision Pro augmented reality headset was of much less interest to investors than the company’s steps towards AI. However, after the announcement, the opinion of investors changed: they were impressed by the headset.
For example, investment bank Wedbush raised its price target for Apple stock by $15. Now the company continues to grow steadily and, probably, will soon be the first in the market to reach a capitalization of $ 3 trillion.
Despite the fact that Vision Pro turned out to be a very expensive product, and will not be released until next year, and initially only in the US, investors believe that Apple has a deeper plan to develop this market. And that the company “plays chess while others play checkers.”
Vision Pro headset impresses investors
We still firmly believe that this is the first step in Apple’s broader strategy to create a generative AI-powered app ecosystem for its golden customer base that will have thousands of fitness, health, sports and film use cases from Apple itself. and from partners (such as Disney content), and in many other areas that are just beginning to take shape with the developers.
At the same time, analysts do not consider Vision Pro at this stage a product for home consumption, including because of the high price. Investors are betting big on the upcoming iPhone 15 lineup, noting that there are about 250 million iPhones on the market that are over four years old.
