This year, computer technology was especially popular, and the peak of interest fell in April and May, during the self-isolation regime when many worked remotely. At this time, the demand for computer hardware was about 40% higher than in the same period last year.

Smartphones

According to statistics collected by the price aggregator, Russian citizens are ready to spend about 20 thousand rubles on buying a smartphone. The strongest demand fell on the week ending June 2, when the number of transitions to store offers increased by 22%. For users, indicators such as 64 GB memory and 3500-4500 mAh battery are important. Also, three-quarters of buyers prefer smartphones with an NFC module, which is necessary for contactless payments.

Xiaomi has again become the most popular smartphone manufacturer, with 28% of user conversions accounted for by the brand. Samsung (21%) and Apple (18%) are in second and third places. The most popular smartphone among Yandex. Market users turned out to be the new product of this year – Samsung Galaxy A51 with an average cost of about 18 thousand rubles. The second and third places in the ranking were taken by models from Xiaomi: Redmi Note 8T and Note 8 Pro. The fourth and fifth were occupied by Apple devices: iPhone 11 in 64 GB and 128 GB configurations.

Laptops

This year, Russian users are ready to pay about 56 thousand rubles for a laptop. Most often, people are interested in classic models (they accounted for 69% of user transitions), and only then – in gaming solutions, transformers and laptops-tablets. The 15 “screen size and 8GB of RAM were the preferred choices.

The most popular device maker this year was Taiwanese ASUS, accounting for 28% of user conversions. The second place was taken by the Chinese Lenovo (17%), and the third – by the American HP (13%). The most popular models on Yandex. Market are computers from Apple: MacBook Air 13 Mid 2017 and MacBook Pro 16 (the average cost is about 70 and 170 thousand rubles, respectively). The third most popular was the ASUS VivoBook 15 X512, the fourth was the MacBook Pro 13, and the fifth was the ASUS TUF Gaming FX505.

Headphones

Unlike the rest of the technology, the highest demand for headphones usually occurs on the eve of February 23 and March 8. When choosing headphones for 79% of users, it was important that they were wireless. 54% of shoppers chose in-ear headphones, 23% preferred in-ear headphones and 10% preferred over-ear headphones.

The most popular device maker this year was Taiwanese ASUS, accounting for 28% of user conversions. The second place was taken by the Chinese Lenovo (17%), and the third – by the American HP (13%). The most popular models on Yandex. Market are computers from Apple: MacBook Air 13 Mid 2017 and MacBook Pro 16 (the average cost is about 70 and 170 thousand rubles, respectively). The third most popular was the ASUS VivoBook 15 X512, the fourth was the MacBook Pro 13, and the fifth was the ASUS TUF Gaming FX505.

Headphones

Unlike the rest of the technology, the highest demand for headphones usually occurs on the eve of February 23 and March 8. When choosing headphones for 79% of users, it was important that they were wireless. 54% of shoppers chose in-ear headphones, 23% preferred in-ear headphones and 10% preferred over-ear headphones.