Samsung holds 23.2%
While in the global smartphone market Huawei, being under sanctions, has managed to take the lead from Samsung, Apple is increasing its turnover in the United States. According to the results of the second quarter of this year, the Cupertino is not just leading but bypassing the closest competitor by half.
Americans have little interest in smartphones other than iPhones. Apple took almost half of the home market in the second quarter
More precisely, during the quarter Apple sold 15 million smartphones, while Samsung – only 7.4 million. At the same time, the Koreans had exactly the same sales a year earlier, but Apple was able to increase them by 10%. And now the company accounts for almost half of the US smartphone market (47.1%).
The top five also include LG, Lenovo (i.e. Motorola), and TCL, but they account for only 11%, 6.9%, and 4.0%, respectively. The rest of the brands together occupy only 7.7% of the market, although a year earlier they had 11.1%. In general, the market sank 5%.
Analysts note that in the second quarter, iPhone 11 sales were 15% higher than iPhone XR sales a year earlier. Samsung’s demand for the Galaxy S20 line was 59% lower than for the Galaxy S10 at the time. Considering that Samsung’s sales have not changed, we can conclude that sales of budget and mid-budget devices of the company have grown significantly.