Ads will also be shown when the video is paused.
Google has made watching YouTube videos on TVs less enjoyable for those users who have not bought a paid subscription. It was announced at the YouTube Brandcast event. YouTube will soon start showing non-skippable 30-second ads on TV.
Google Launches Unskippable 30-Second Ads on YouTube Videos on Tv
One long commercial replaces two consecutive 15-second ads. However, this does not mean that shorter ads will completely disappear. The 30-second commercials will be available to advertisers through YouTube Select, a dedicated advertising platform that targets five percent of YouTube’s most popular content. The company claims that 70 percent of YouTube Select impressions are on TV, making it an ideal platform for longer ads.
Also, the YouTube team announced that it will begin testing ads that appear when a viewer pauses watching a video on TV.