The partnership agreement with Hasselblad, a 180-year-old company whose cameras were used by astronauts on the Apollo mission to shoot on the moon, is three years. During this period, the Shenzhen-based firm intends to invest $ 150 million to improve its smartphones’ photographic capabilities.

OnePlus 9 smartphones will receive Hasselblad flagship cameras

The presentation of the long-awaited smartphones and, possibly, the company’s debut smartwatch will be held in the virtual format on March 23rd. The event starts at 17:00 Moscow time.

“With OnePlus’s premium hardware and digital photography, and Hasselblad’s rich aesthetic knowledge of traditional photography, I’m confident the OnePlus 9 series will be a big step forward in our ability to create premium flagship cameras, ” OnePlus CEO said in a press release. Pete Lau.

The OnePlus 9 series is expected to receive “enhanced” Natural Color Calibration with Hasselblad, joint development of the two companies that will provide more accurate, natural colors in photographs. There will also be a new Hasselblad Pro Mode that lets you adjust ISO, focus, exposure time, and more in a new user interface, as well as use 12-bit RAW.

Also, the company announced that the OnePlus 9 series of smartphones would receive a dedicated Sony IMX789 sensor for cameras. Hasselblad’s so-called mobile camera will support “enhanced” HDR video recording as well as 8K 30fps and 4K UHD 120fps video recording.