On the reference design Radeon RX 6000 graphics cards, the new logo flaunts not only on the cooling casing, where it has a red backlight, but also on the rear panel, where it is located parallel to the monitor ports. On the rotor of each fan, there is also a stylized letter “R” with a characteristic break of the extreme left vertical element.

The lettering Ryzen processor logos and Radeon graphics now have the same styling to enhance the corporate identity. Of course, the new style will also apply to the design of fresh batches of video cards of the Radeon RX 5000 generation, as their shipments will continue until more affordable representatives of the RDNA 2 architecture appear.

Radeon gaming graphics cards must have a red logo background in the tri-color version. For professional graphics adapters, AMD has in store for “color differentiation” – they use a blue background and the suffix “PRO” in the name.

Ryzen and Athlon processors with integrated graphics now also use a unified logo style.

Server processors EPYC received a new font a long time ago, they just have their own color scheme in the design of marketing materials. The color codes and proportions of the logos are thoroughly spelled out in the AMD corporate identity book, which was updated in October after the release of the Radeon RX 6000 graphics cards.