Google plans to offer Pixel instead
Fitbit, which has been owned by Google for several years, announced it will stop selling its products in 29 countries around the world. This move affected the regions of Asia, Europe and Latin America.
Fitbit has stopped selling in almost 30 countries
European countries where users will no longer be able to purchase Fitbit products include Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Luxembourg, Poland, Portugal, Romania and Slovakia. Automatic renewal of paid Fitbit Premium subscriptions in these countries ended on October 24, 2023, but users still have the option to manually renew their subscription from the app.
As the company emphasized, devices already sold will continue to be supported, including software updates with new functions and security system improvements. Thus, Fitbit now sells products only in 23 countries.
A Google representative commented to AndroidAuthority:
We announced that we will no longer sell Fitbit products in certain countries to align our product portfolio with the regional availability of the Pixel.
