The market size of fully wireless headphones will grow by a third in 2021

Counterpoint Technology Market Research has made a forecast for the global market for fully wireless submersible headphones (TWS): sales of such devices will continue to increase this year.

Last year, an estimated 233 million TWS earbuds were shipped globally. Growth with 2019 was an impressive 78%. Neither the pandemic nor the difficult economic situation prevented the rapid development of the market.

Apple became the largest supplier of fully wireless headphones last year with 31% of the industry. However, as noted, the share of the “apple” empire is gradually decreasing under pressure from competitors.

In second place with 9% was the Chinese Xiaomi, and the “bronze” went to the South Korean giant Samsung, whose share was about 7%.

This year, analysts believe, the market volume in piece terms will increase by a third – 33%. As a result, shipments of TWS products will reach 310 million units.

Apple’s share is expected to decline to 27%. At the same time, Xiaomi and Samsung will keep the results at 9% and 7%, respectively.