In 2019, the number of American TikTok users more than doubled to nearly 27 million. By June 2020, in the midst of the coronavirus pandemic and related quarantine, the service was already used by more than 91 million residents of the country. As of August 2020, the monthly American audience exceeded 100 million users. In addition, the company noted that more than 50 million Americans use TikTok every day.

The company cited the exact numbers of monthly active users on the TikTok platform in the United States:

• January 2018: 11,262,970 users
• February 2019: 26,739,143 users
• October 2019: 39,897,768 users
• June 2020: 91,937,040 users;
• August 2020: More than 100 million users according to the company’s quarterly report.

The platform’s global audience has also shown rapid growth all this time. For example, by January 2018, the number of TikTok users worldwide was about 55 million. By December 2018, this figure exceeded the level of 271 million, and by December 2019, the volume of the audience of the video service worldwide had grown to 507 million people. As of August this year, more than 2 billion people around the world have used TikTok at least once. At the same time, in July 2020, the company counted almost 700 million monthly active users.

• January 2018: 54,793,729 monthly TikTok users worldwide
• December 2018: 271,188,301 users;
• December 2019: 507,552,660 users
• July 2020: 689,174,209 users.

TikTok has so far failed to catch up with the most popular social network in the world – Facebook in terms of audience. According to the report for the second quarter of 2020, about 2.7 billion people around the world use social networks every month.