This is evidenced by the results of a survey conducted by the Pew Research Center.
YouTube and Facebook remain the most popular online social platforms in the United States. However, unlike YouTube’s popularity, Facebook’s rankings are no longer growing. These findings are contained in a report prepared from a survey conducted by the Pew Research Center.
YouTube is the most popular online social platform in the USA
The share of those who use YouTube has increased from 73% (according to a survey conducted in 2019) to 81%. The Facebook indicator for the same time has not changed and is 69%. The authors of the report clarified that the survey covers only adult users.
Stabilization at a certain level is not unique to Facebook. Apart from YouTube, only one platform showed “statistically significant” growth over 2019. This is Reddit. The share of a news site, built on the principle of a social platform, increased from 11% to 18%.
However, the slowdown in growth does not mean that Americans have become less dependent on social media. Among Facebook users, 49% say they visit the site several times a day, 22% – at least once a day. For Snapchat, these figures are 45% and 14%, for Instagram – 38% and 21%, for YouTube – 36% and 18%, for Twitter – 30% and 16%, respectively.
